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- The conference delivered in numbers, content, programming, and production.Our success was tracked based on a set of key metrics and KPIs, but the ones in particular that stand out are our registration goal and developer audience engagement; mainly centered around hosting Snyk’s first ever Capture the Flag competition for our developer audience.
Salesforce+ also creates a bridge for in-person attendees to come back and continue their journey into new experiences like original series, jumping off points to learning and an entryway into our permanent communities in Slack.Also, it doesn’t hurt that we were the first Brand experience platform that married a B2B Streaming service and a virtual events platform seamlessly, with more content types to come! My team has successfully continued producing virtual events and programs, which continues to be our organization’s number one lead generator.We started our webinars, roundtables, and podcasts during COVID and have continued refining and improving the processes.Our webinar retention continues to trend above the industry benchmark.The rising costs across the event and meeting industry. I am proud that I was able to virtually deliver an engaging, inspiring conference when C-level attendees were used to networking in-person. While we had the pleasure of working on some amazing client events, I’m proudest of our techsytalk GLOBAL event where we brought together 1,500 event professionals in an innovative virtual format with engaging round tables, case studies, hack sessions and more.2021 really gave us the opportunity to try new ways of engaging audiences before, during and after so we were able to extend the lifecycle of our events and really make an impact! Without the hard work of many teams, the events department wouldn’t have been able to execute this very successful series for events.This virtual event series has driven over 36,000 registrations, an average of over 5,000 per event. I’m very proud of the team and all of their hard work in creating this event series, and for continuing to drive necessary leads for the sales organization.As noted above, these events were a huge cross-functional team effort spanning the entire marketing organization.
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Imagine DigitalCollaboration of great partners internally and externally but ultimately great content is what makes any digital event stand out and be successful.18,000 unique visitors, 100k page views, 19,000 registrantsDetermining creative ways to engage with attendees virtually and create a meaningful event that isn’t like all the other virtual events going on at the same time. Grosvenor Casino lets players live stream and bet on real roulette tables from their land-based casinos. There are numerous operators across multiple states which offer real money slots, table games, and live dealer options where you can win real money. Before talking about real money casinos, it helps to understand why experienced players rarely start there. More on this later.Even though it cost me time (and still getting all marketing channels firing), I took a few weeks to gather a lot of data on these conferences (previous attendees, what prospects would look like pre- and post-COVID) and established my plans, 1P lists (previous conference attendees and behavioral-based SHRM prospects, 2P rented lists, and 3P Lookalike lists from list brokers mirroring our previous attendees and prospects). We were moving forward planning and executing in-person events which we hadn’t had for 2 years while also maintaining an online virtual program.
Pulse and Pulse EuropeBringing our largest US and EMEA (Europe, Middle East, and Africa) conferences back to in-person since 2019 was our greatest achievement in the past year. The COVID-19 situation is different for every country, not just concerning the Government guidelines but also people’s attitudes. Bringing back physical audiences after people became accustomed to attending digitally/hybrid during Corona. Keeping the team going and adding a new sense of belonging has been one of the toughest challenges. Without back of houses that are physical or late night hotel room run throughs of the following day, that final click of the off button is just not as satisfying as a glass of wine and some tears over an expo all humming and beeping from tear down.
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While we knew 10,000 people would be doubling our registration year over year, we were confident we could get there. It also pushed the collective team to practice what we preach so to speak in another one of our core values; Think Bigger. SnykCon 2021Our annual conference truly embodies one of our core values as a company; One Team.
- To drive up attendance and engagement, we hosted unique virtual cooking and mixology classes, wine tastings, tequila pairings, and more, with celebrity chefs and bartenders such as Marcus Samuelsson, Julio Cabrero, and Amanda Freitag.
- With over 250 in-person events in my toolbelt from my time managing B2B events at Deloitte, I pivoted and spearheaded the transition from in-person to virtual client events, training a team of Zoom Producers.
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Additionally, we saw an exceptional chat engagement of 8,608 total chats and 74 questions via the Q&A tab.Number of attendees and engagement parameters.The biggest challenge from an event marketing perspective was engaging companies through sponsorship activations for our event. One of the projects I’m most proud of in 2021, was a two-day virtual event featuring interactive discussions on best practices in the field of career services, panels with leading thinkers in higher education, keynotes and Q&As with authors and policy makers, and networking to create connections for all attendees.We sent out pre-event swag kits to create excitement leading up to the event. These events became quarterly, and were a key driver of leads for our marketing organization. Building a proprietary virtual platform to support our events has continued to effectively drive and expand our education, training, customer and internal programs.
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The conference delivered in numbers, content, programming, and production.Our success was tracked based on a set of key metrics and KPIs, but the ones in particular that stand out are our registration goal and developer audience engagement; mainly centered around hosting Snyk’s first ever Capture the Flag competition for our developer audience. We set out to achieve some lofty goals and by supporting https://betsider.nl/ each other and driving towards the same end goal we were able to create some true virtual event magic. It took an actual village of Snykers to ideate, build and execute this virtual event. With virtual having lower engagement and interest for attendees, it made it challenging to offer value add for companies. The series has influenced over 300 opportunities, and driven over $1.5M of pipeline for our sales organization.Just like most event professionals, these last 2 years have been an extremely challenging time.